What is strategic
Your strategic marketing message is the clear articulation of who you are, what you do, who you do it for, and why they should care.
Your Message Platform forms the foundation for everything you say about your company, your service, your product. It’s your voice into your market.
It’s concise: It all fits on one page, and if it doesn’t, we’ve done it wrong.
It’s clear: Every word serves a specific purpose; focus achieves clarity.
It’s credible: Every statement is provable, every claim true and specific.
It’s consistent: Once established, it informs everything you say to ensure that the market understands clearly who you are and what you do.
MessagingWorks™ offers focused and efficient Strategic Marketing Messaging Workshops that harness your insight, focus your message, and result in powerful Message Platforms and compelling, ready-to-use Marketing Boilerplates.
Some of the clients we've helped to get the message
Dun & Bradstreet
Hitachi Data Systems
Speech-Language & Audiology Canada
ProSlide Technology Inc
HUSS Park Attractions
John Collins is an absolute genius at refining and/or reinventing your business' messaging. It's so important. You'll never regret having worked with him!