What is strategic
marketing messaging?

Your strategic marketing message is the clear articulation of who you are, what you do, who you do it for, and why they should care.

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Your Message Platform forms the foundation for everything you say about your company, your service, your product. It’s your voice into your market.

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• It’s concise: It all fits on one page, and if it doesn’t, we’ve done it wrong.

• It’s clear: Every word serves a specific purpose; focus achieves clarity.

• It’s credible: Every statement is provable, every claim true and specific.

• It’s consistent: Once established, it informs everything you say to ensure that the market understands clearly who you are and what you do.

MessagingWorks™ offers focused and efficient Strategic Marketing Messaging Workshops that harness your insight, focus your message, and result in powerful Message Platforms and compelling, ready-to-use Marketing Boilerplates.